Stirel · Alba listens, answers and remembers

Your customers answered,
without the wait.

Alba talks with your visitors on your website and in your shop, out loud or in writing, at any hour. She answers only from what you publish, and anything that would commit your business lands on your desk.

No form. She answers from what this page says.
Runs on
  • WordPress
  • WooCommerce
  • Shopify
  • Webflow
  • Squarespace
  • Framer
  • Next.js
  • plain HTML
Alba

Listening…

  • Alba AskYour websiteLive
  • Alba ShopYour shopLive
  • Stirel DeskYour deskLive

01 · Knows your business

Your pages, prices, catalogue, how your trade reads a problem and what you answer when someone pushes back on price. Everything you know, in the agent — and kept current by us, not by you.

02 · Knows who is asking

What they looked at, what they asked last time, what they have already bought from you. The second visit does not start from zero, and a customer is not asked to repeat what they already told you.

03 · Answers on its own

No queue, no waiting for a person, no office hours. It hands over only when something would bind your business — and that decision is code, not a mood.

Asked if a jacket is machine washable, the bot confidently says yes. It’s dry clean only.

If you never published it,
Alba won’t tell your customers.

AlbaWebsite · Shop

Who answers

This is Alba.

She is the one who answers, on your website and in your shop. One assistant, your business behind her, and the same rules wherever she is working.

  • Her face is drawn, and that is on purpose. She is an assistant, she never claims to be a person, and if somebody asks her outright she says so.
  • On your site she can carry your name and your colour. Customers meet someone who belongs to your business, not a badge from a supplier.
  • She says what she relied on to answer, and anything that would commit your business goes to a person instead.
She is on this page. Ask her something we have not written down.
Alba in the corner of a website, with her Any questions? bubble
This is how she sits in the corner of your site. On this page she is there right now.

The platform

One base. Three products.

The same desk behind all three, the same rules and the same ceiling on what they spend. What changes is how far Alba reaches: the pages you publish, your catalogue as it stands right now, or your own WhatsApp number. Start with one — the second is a setting, not another supplier.

Listening

Not a chat you type into. You talk to her.

Alba listens. A visitor presses the microphone and speaks, she answers out loud, and the conversation keeps going like a call. This is her real screen, listening, on this page.

Alba listening during a voice call on stirel.com

Website · Alba Ask

Alba Ask

Somebody reads your prices long after you have closed, with one question in the way. Today he leaves and you never find out he was there. She answers him, and in the morning you read what he asked.

Asked on this page

How much does it cost per month for a small shop?

Screenshot of Alba answering a question about price on stirel.com
A screenshot of Alba on this page, not edited. There is no price published, so she does not invent one.
  • She answers from what your business has already published, so what she says is what you would say.
  • When she does not know, she says so and takes a way to reach you. She never fills the gap with something that sounds right.
  • She speaks the languages your site speaks, and a visitor can talk to her out loud.
  • Every month you get what people asked and what they did not find. That second list is usually a page your site is missing.

Shop · Alba Shop

Alba Shop

Alba Ask answers from what you publish. Alba Shop reads the catalogue itself: what exists, what it costs right now, and what is left. A customer asking about a size on Sunday night gets the answer your shop would give on Monday.

Asked on this page

Do you work on a Shopify store?

Screenshot of Alba answering whether she works on Shopify
Also a real screenshot. What is not built yet, she says out loud instead of letting it pass.
  • The price she gives is the one your shop is charging while the customer is asking, not one somebody typed into a script last year.
  • What is out of stock is said to be out of stock. She has no way to sell you out of something you do not have.
  • She cannot change a product, a price or an order. She reads; she never writes.
  • Anything with sizes or formats goes to its own page, and she does not take payment.

WhatsApp · Alba Direct

Alba Direct Coming soon

The messages that came in overnight are answered before you open. The ones that need you are waiting on your desk, with what was already said and what she relied on.

Your desk · Conversations
24%left their contact
2waiting on you

Is the shop open tomorrow?

WhatsApp · 02:14answered

Can you invoice this to my company?

WhatsApp · 02:31waiting on you

The desk behind all three, with the words it really uses: what she answered on her own, and what she handed to you.

  • She works your own business number, on Meta's official API, inside the rules you set.
  • A customer you already know can go straight to a person, before she answers anything at all.
  • Voice notes are transcribed first. What she cannot read goes to a person.
  • Spam is dropped without a reply and without a cost, and one sender cannot drain a month of budget in an hour.

Setting it up

You are not handed a tool to maintain.

The reason most of these end up answering with last year's prices is that somebody has to keep them fed, and nobody does. That part is ours.

index.html

That is the whole install, on any site. On WordPress it is a plugin instead.

  1. Your side

    One line, or a plugin

    You paste one line of code before your page closes, or you upload the plugin on WordPress and activate it. Your site stays where it is: nothing is rebuilt, nothing is moved, and leaving is deleting that line.

  2. Our side

    Everything your business knows

    Your pages, your prices, your catalogue, your Google listing. And the part that is written down nowhere: how your trade reads a problem, and what you answer when someone pushes back on price. That is the difference between an agent that recites your website and one that answers like your best person on the phone.

  3. Second visit

    She remembers who is asking

    What they looked at, what they asked last time, whether they have bought from you before. Nobody is asked to explain again what they already explained, and on WordPress that memory sits on your own server and never leaves it.

  4. Same day

    We keep her current

    A price changes on your site and it changes in her the same day. You never open a tool to update anything, and she never drifts back to last year's answer.

The catalogue

Alba is where it starts.

Stirel is one base with products on top: the same desk, the same rules and the same ceiling under every one of them. Three are working today. The rest are being built on that same base, one after another.

Live

Alba Ask

On your website. Answers from what you have published, and hands a person whatever would commit your business.

Live

Alba Shop

In your shop. Reads the catalogue as it is right now: what exists, what it costs, what is left. WooCommerce today.

Live

Stirel Desk

The panel behind all of them: every conversation, who left a contact, and the ceiling on what she spends.

Coming soon

Alba Direct

Your own WhatsApp number, answered inside the same rules, with whatever needs you waiting on your desk.

Coming soon

Stirel Actions

From answering to doing: booking an appointment, or taking a request that arrives ready to act on.

Coming soon

Stirel Reach

The abandoned cart and the quote that went quiet, followed up by email to customers who agreed to hear from you.

Coming soon

Stirel Scout

Finds the businesses worth talking to and says why: what they do, and how close they are to what you sell.

Coming soon

Stirel Merchant

Writes your product pages and orders the catalogue: what sells goes first, what does not move goes back.

Control

She runs on her own. She is still yours.

Letting something answer your customers with nobody watching only works if you can see what it does, cap what it spends and stop it in one click. And the limits cannot be a polite request to the model: here they run before it, as code, so what fails one of them never reaches it.

Off, review first, answering

Three settings, one click apart

Off means nothing is sent. Review first means she drafts and a person approves, for a week or forever. Answering means she works on her own, inside every rule you set.

Daily and monthly

A ceiling you set, enforced in code

What every answer costs is recorded, so the number you look at is money and not a count of messages. At the ceiling she stops spending and hands everything to a person. The recording carries on.

Escalation

Handing over is a result, not a failure

Anything that would commit your business goes to a person instead of being answered. The contact arrives on your desk with what was said and what she relied on, so whoever picks it up is not starting cold.

What it never does

  • It never promises sales, conversions or rankings.
  • It does not publish or change anything on your site.
  • It does not take payment, and it does not send bulk marketing.
  • It does not replace your team: she hands over the contact, a person closes.
  • You decide who reads your customers' conversations, and you read them from your desk.

Questions

The ones people actually ask.

How is this different from a chatbot?

A chatbot is a model with a prompt in front of it, and everything it must not do is a request rather than a rule. Here the limits run as code before the model and again after it, and a check that fails takes the option out of her reach instead of asking her to resist it. That, plus the fact that keeping her current is our job and not yours.

Can she get it wrong?

She can. That is why she answers only from what you publish, why she says what she relied on, and why anything that would commit your business goes to a person instead of being answered. And if you want a person to approve her replies for the first week, that switch is there.

What do I need on my side?

A published website. For the shop version, a catalogue we can read. For WhatsApp, a business number and access to your Meta account. Nothing we install is able to publish or change your site.

Will it slow my site down or clash with my design?

It loads after your page, from a separate address, and its styles cannot reach your theme. If we were unavailable, your page would render exactly as it does now.

Does it work on Shopify?

The agent, yes: it is one line of code and it runs on a Shopify storefront like it runs anywhere. What is not built yet is the live catalogue for Shopify, so there she answers from what your store publishes rather than from real stock. That connector reads WooCommerce today, and Shopify is on the roadmap. We would rather you read that here than find out afterwards.

What happens if I want to leave?

You delete one line of code, or you deactivate the plugin. Nothing was rebuilt, nothing was migrated, and nothing of yours ends up somewhere you cannot reach.

How much does it cost?

Not published here. It depends on which of the three you want and how much conversation your site actually gets, so it is agreed in a conversation rather than guessed from a table.